Why I Recommend HubSpot to Every Mission-Driven Organization I Work With
If you’re a nonprofit or purpose-driven business trying to organize your contacts, track engagement, and scale your impact without losing your soul in spreadsheets, it’s time to take your CRM seriously. And hey if you are reading this it sounds like maybe you are.
I didn’t go looking for a CRM. I ran into it while helping clients get their systems in order.
As a freelancer working with churches, nonprofits, and ministries, I kept seeing the same thing. Donor lists in Excel. Volunteers in Mailchimp. Program leads coming in through a form no one checked.
The problem wasn’t passion. It was the lack of a system that could actually help them grow. That’s when I started using HubSpot. First with clients, then for my own work.
CRM stands for Customer Relationship Management software. If you’re thinking that doesn’t sound like something for a nonprofit, I get it. But here’s the thing—every mission-driven organization needs a way to manage relationships. Donors, volunteers, team members, attendees, partners. They’re all relationships.
A cloud based CRM lets your team stay connected to those people in real time, from anywhere. You’re not relying on someone else’s spreadsheet or wondering if the info is up to date. Whether you’re in an office or checking in from the road, you have what you need.
That’s one of the reasons HubSpot is such a great fit. You can manage forms, contacts, emails, reports, and more from one place. And because it’s cloud based, it grows with you.
HubSpot wasn’t built for nonprofits. That’s what I love about it.
It’s powerful enough for large companies, but flexible enough for small teams. With the right help, you can make it work exactly how your nonprofit or mission-driven business operates.
I help teams turn “buyer journeys” into donor journeys. Marketing automation becomes volunteer follow up. Deal stages become discipleship steps. We keep the language and focus on your mission while unlocking all the power under the hood.
If price has been your biggest hesitation, you should know HubSpot offers a nonprofit discount through TechSoup. That brings the cost down by 40 percent.
With that discount, most organizations I work with start with the Starter or Professional plans. You don’t have to commit to everything at once. But you do need to start with the right structure.
That’s where I come in.
If your team is still cobbling things together with free tools and shared docs, it’s time to upgrade. A cloud based CRM isn’t just about convenience. It’s about clarity.
HubSpot can be that system. Not because it’s perfect, but because when it’s set up right, it frees you to focus on your mission instead of your spreadsheets.
Need help figuring out if HubSpot is right for you?
I’d love to hear more about your work and recommend a setup that fits your team, your goals, and your growth. Complete the form below to be in touch.