The Challenge

YWAM Mazatlan, a branch of Youth With A Mission based in Mexico, was grappling with stagnant student and volunteer numbers. Despite their dedication and efforts, their annual intake figures were not meeting expectations. The leadership realized that to achieve their growth goals and broaden their impact, they needed to find effective strategies to boost their intake.

The Solution

After thorough research and consideration, YWAM Mazatlan decided to implement on-site sprint training and consulting with me, along with the integration of HubSpot for enhanced communication and marketing strategies. The decision was influenced by the need for a comprehensive solution that could address their challenges in a holistic manner. Brent Madsen, YWAM Mazatlan Director, shared, 'Growing student numbers was always something I wanted to see as the Director, but during the Mobilization Sprint, I realized the only way forward was for us to invest both financial and personnel resources to get the results. And we have achieved just that - in the last 12 months we doubled our student numbers.' This strategic move not only provided them with the necessary tools but also with the expertise to utilize these tools effectively.

The Results

The results of implementing on-site sprint training and HubSpot were remarkable. YWAM Mazatlan witnessed a significant increase in their annual student and volunteer intake. Their Discipleship Training School (DTS) student numbers doubled within 12 months. Website visits surged from 4,754 to 32,488, showcasing the enhanced online presence and engagement. new student leads skyrocketed from 7 to 325 per month, and new applications increased from 2 to 43 submissions per month. These metrics highlight the effectiveness of the improved communication strategies, marketing efforts, and the efficient use of digital tools. The successful integration of these solutions has positioned YWAM Mazatlan for continued growth and impact in their mission.