If you’re shopping for a home coffee maker, the Braun BrewSense or MultiServe machines might catch your eye. They’re often marketed as affordable, reliable drip brewers...
If you’ve spent any time on my blog, you know I love coffee. And if you’ve been to my home, you know how much I love my coffee setup. But what if I told you that SEO (Search Engine Optimization) has actually helped me get free coffee? That it even pays for my whole setup.
It might sound wild, but thanks to a few simple SEO strategies, and some smart tools, I’ve been able to land regular free coffee through my favorite coffee subscription.
So how do I do it?
1. Publishing Blogs Fast with HubSpot & ChatGPT
The biggest challenge with SEO? Actually writing the content. I have a ton of ideas, but sitting down and turning them into a blog post used to take forever.
Now, I use ChatGPT to help me take my rough ideas and structure them into a blog post in minutes. I still tweak and refine everything to match my voice, but it takes me a fraction of the time it used to. It is all about having a human idea, using AI to assist you with the idea, and then finishing it up with your human touch.
Then, I publish my blogs on my website that is built entirely on HubSpot, which makes managing content super easy. HubSpot’s built-in SEO tools also help me optimize my posts for the right keywords, readability, and mobile-friendliness.
The result? My blogs get published faster, rank better on Google, and attract coffee lovers like yourself.
2. Targeting Niche Keywords That Coffee Lovers Notice
A lot of people write about coffee, but not everyone writes about “Coffee Snob Setups” or the “Best Quiet Coffee Grinders” Instead of going after generic keywords like “best coffee grinder,” I focus on specific phrases that have less competition but still attract the right audience.
How do I find these keywords? HubSpot’s SEO recommendations and keyword tracking tools help me identify search terms that are easier to rank for. Though I also just try stuff. Oh and the most helpful free tool I use can be found in my new FREE course on SEO that you can join at the end of this post.
The result? I rank for terms that coffee people care about, leading to, yes you guessed it, free coffee.
👉 Use my referral link below for a discount on your first bag! Haha, see what I did there?
3. Answering Real Questions & Adding Value
At the end of the day, SEO isn’t about tricking Google, it’s about helping real people find useful answers. The best-performing blogs I write are the ones where I genuinely solve a problem.
For example, I don’t just write “Best Coffee Grinders”, I write “The Quietest Coffee Grinder For Your Morning Routine” because that’s a real-life problem I had to solve. People searching for that topic are looking for real recommendations, not just a generic list.
When I focus on providing actual value, my blog posts rank higher, get shared more, and attract coffee people looking for answers.
And if you’re looking for a great way to try new coffees, I highly recommend Trade Coffee. They match you with beans based on your preferences and deliver fresh coffee straight to your door. They solved a serious coffee snob problem my wife and I had when we moved back to Hawaii.
So are you ready to start scaling your website traffic?
If SEO has ever felt confusing or out of reach, I created a short, 100% free course to help. It’s called SEO’s Not Dead for Beginners; 5 quick videos (under an hour total) that walk you through the exact approach I use to write, publish, and get found online… without paying for ads or hiring an agency, including ever hiring me. Fill out the form below to get started, or CLICK HERE to learn more.
