Running a nonprofit or faith‑based ministry means juggling relationships, fundraising, program delivery and communications, all while chasing a mission bigger than the organization itself. In my work with small teams around the world, I see a common theme: leaders care deeply about their cause but often track donations, volunteers and program impact in a patchwork of spreadsheets and disconnected tools. That lack of integration leads to lost donor relationships, siloed data and staff burnout.
I don’t usually write comparison blogs like this, but after a recent experience with a client using Salesforce, I had to go there.
So you’re using HubSpot. Maybe even paying for Marketing Pro or Sales Hub. But here’s the question no one wants to ask out loud... or maybe the question your board members are asking each other:
Why isn’t HubSpot working?
You're not alone.
Of all the sessions I teach in my new online course, this really is the one I am most passionate about. It’s the session I spent the most time on and so far has received the most encouraging feedback—and the reason is simple: building a foundation of feedback is the most important part of communication, especially for nonprofits and mission-driven businesses.
Ok so as a big fan of HubSpot I have been wrestling with this for years now. Should you just give up on using HubSpot and go back to spreadsheets? Well I am ready to make a big admission... When it comes to managing your contacts, tracking donations, or keeping things organized, we all want the easiest solution. So why complicate things with fancy software when you’ve already got the perfect tool: a spreadsheet.