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Insights and resources to help mission-driven leaders grow through communication strategy, digital tools, and CRM systems like HubSpot. Oh and a whole lot of coffee.

How To Not Starve Your Marketing Efforts

How To Not Starve Your Marketing Efforts

I work for a nonprofit that runs a number of courses where students from around the world live on site for 3 months. During this time their main meals are provided for in a cafeteria style set up. Food services is a critical part of the operation and with out it things could get really messy. For example, what if those staffing the kitchen suddenly decided to walk off the job. Basically 100 people would show up for a meal and chaos would ensue. Well maybe not, but we would do everything in our power to fix the problem as quickly as possible. We would all pitch in and help put food on our plates. Why? Because if we don’t we get hungry, we actually feel it, and not in some conceptual way, but physically in our stomaches. For that first night one solution might be to just fork out the money and get pizzas. People would be fed and could sleep soundly. Though that is not sustainable so we would quickly need to work on replacing the team and building it back up again so that this critical piece of our operations could flourish.

5 Things You Should Stop Doing On Your Facebook Business Page

5 Things You Should Stop Doing On Your Facebook Business Page

I usually prefer to write about things "you should be doing" but I just couldn't help myself with this topic. Facebook, like all Social Media, is a noisy crowd and for some reason too many Pages are using the following tactics to try and get heard. Sadly the opposite will happen and my hope is that if you stop you might just start to see your message being heard on a more regular basis. Agree or disagree? Let me know your thoughts on my Facebook Page -> www.facebook.com/empoweringyoutoshare

How To Easily Spot A Facebook Contest Scam

How To Easily Spot A Facebook Contest Scam

Lately I have been seeing another round of contest scams circulating around Facebook. Every few months I see people sharing some variation of the same thing. Have you ever found yourself sharing some photo promising a chance to win some epic prize? Did you win? In the recent example I saw the photo is offering free first class travel on Delta. Trust me you won't win anything by sharing it. Below are a few tips to help spot a scam before you click SHARE.

Your Message Is Worth Risking On Social Media

Your Message Is Worth Risking On Social Media

Communicating is a risk.

It always has been and always will be. As are relationships in general. Though I am finding more and more that there is a tension between taking risks and what we consider wisdom. I am personally very passionate about promoting wisdom in our online communications. It is a missing ingredient that young people are tragically not being taught. One thing they are being taught though is to take risks. I initially flee from such a notion, basing such beliefs on the bible's clear teaching to hold our tongues and be slow to speak. But is that all wisdom teaches? Is holding our tongues meant to equal not speaking simply because there is risk involved?

The Biggest Mistake I Made When Measuring Digital Marketing Results

The Biggest Mistake I Made When Measuring Digital Marketing Results

Stop making the things you measure important, instead start taking what's important and measure it.

Numbers are a fascinating thing to me. They are so absolute yet just like words can take on all sorts of meaning depending on where you get them and how you present them. In communications numbers are a vital part of receiving feedback to what you do. Especially when dealing with the online landscape. They tell you if people like, read, share, and ultimately respond to your message. They can inform you if you are wasting your time or maybe even doing an awesome job.