Kona Coast Leadership Summit 2025 Keynote Session - Four Seasons Hualalai
Posts about Business:
AI Isn’t Replacing Your Small Business, But Someone Using It Might
Walk into any small business in Hawai‘i today and you’ll hear it in a dozen different ways: there just isn’t enough time. Time to write the email you’ve been meaning to send. Time to stay consistent on social media. Time to follow up with that customer who asked a good question but never heard back.
Consistency Beats Intensity
As I have stepped into 2025—my 40th year—I’ve been thinking a lot about one word: Consistency.
The Biggest Mistake I Made When Measuring Digital Marketing Results
Stop making the things you measure important, instead start taking what's important and measure it.
Numbers are a fascinating thing to me. They are so absolute yet just like words can take on all sorts of meaning depending on where you get them and how you present them. In communications numbers are a vital part of receiving feedback to what you do. Especially when dealing with the online landscape. They tell you if people like, read, share, and ultimately respond to your message. They can inform you if you are wasting your time or maybe even doing an awesome job.