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But that doesn’t mean it’s not worth it.

Of all the sessions I teach in my new online course, this really is the one I am most passionate about. It’s the session I spent the most time on and so far has received the most encouraging feedback—and the reason is simple: building a foundation of feedback is the most important part of communication, especially for nonprofits and mission-driven businesses.

I didn’t go looking for contact management software—I actually ran into it while helping clients. As a freelancer, I was focused on delivering great work, not on finding a system for myself to track leads, follow-ups, and client conversations.

When most people think about HubSpot, they think CRM, marketing automation, or sales enablement. But what if I told you that HubSpot can actually serve as a powerful Learning Management System (LMS)?

It was spring break of my sophomore year of high school. There were no waves, and most of my friends had managed to get off our small island in the Pacific. With nothing else to do, I finally had time to piece together an idea for a website.

If you’ve spent any time on my blog, you know I love coffee. And if you’ve been to my home, you know my coffee setup is no joke. But what if I told you that SEO (Search Engine Optimization) has actually helped me get free coffee?

Ok so as a big fan of HubSpot I have been wrestling with this for years now. Should you just give up on using HubSpot and go back to spreadsheets? Well I am ready to make a big admission... When it comes to managing your contacts, tracking donations, or keeping things organized, we all want the easiest solution. So why complicate things with fancy software when you’ve already got the perfect tool: a spreadsheet.

For years I had many of my friends and clients nudging me to record my trainings and make an online course. But to be honest I simply did not want to be that guy. Though the procrastination did go a bit deeper than that. After training people in person for over a decade I truly came to believe it really was,  and still believe is, the best way to bring about real lasting change. I even witnessed the organizations that I visited and trained in person on an annual basis grow more than any of the others. But this blog isnt about why my trainings worked. This blog is about two major reasons why I believe online courses don't.