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Why I Recommend HubSpot to Every Mission-Driven Organization I Work With

Running a nonprofit or faith‑based ministry means juggling relationships, fundraising, program delivery and communications, all while chasing a mission bigger than the organization itself.  In my work with small teams around the world, I see a common theme: leaders care deeply about their cause but often track donations, volunteers and program impact in a patchwork of spreadsheets and disconnected tools.  That lack of integration leads to lost donor relationships, siloed data and staff burnout.

I don’t usually write comparison blogs like this, but after a recent experience with a client using Salesforce, I had to go there.

So you’re using HubSpot. Maybe even paying for Marketing Pro or Sales Hub. But here’s the question no one wants to ask out loud... or maybe the question your board members are asking each other:

Why isn’t HubSpot working?

You're not alone.

But that doesn’t mean it’s not worth it.

Of all the sessions I teach in my new online course, this really is the one I am most passionate about. It’s the session I spent the most time on and so far has received the most encouraging feedback—and the reason is simple: building a foundation of feedback is the most important part of communication, especially for nonprofits and mission-driven businesses.

I didn’t go looking for contact management software—I actually ran into it while helping clients. As a freelancer, I was focused on delivering great work, not on finding a system for myself to track leads, follow-ups, and client conversations.

When most people think about HubSpot, they think CRM, marketing automation, or sales enablement. But what if I told you that HubSpot can actually serve as a powerful Learning Management System (LMS)?